With its latest album, “Fortune Favors The Bold,” Russell County, Virginia-based 49 Winchester is ready and roaring to break onto the national scene with its unique brand of tear-in-your-beer alt-country, sticky barroom floor rock-n-roll, and high-octane Appalachian folk.

“As we’ve aged and matured, our sound has gone from a softer place to this grittier, edgier tone that we have now,” says lead singer/guitarist Isaac Gibson. “So, we’re trending more towards being a rock band instead of a country band. But, at the same time, I don’t think anybody’s ever known quite what to call it.”

Although it’s 49 Winchester’s fourth studio album, “Fortune Favors The Bold” marks its debut for Nashville’s New West Records — one of the premier labels for Americana, indie and rock acts on the cutting edge of sound, scope and spectacle.

Formed eight years ago on Winchester Street in the small mountain town of Castlewood, Virginia (population: 2,045), the band started as a rag tag bunch of neighborhood teenagers who just wanted to get together for the sake of playing together.

Aside from Gibson, there’s also his childhood friend, bassist Chase Chafin, alongside other Castlewood cronies — guitarist Bus Shelton, and Noah Patrick on pedal steel.
“From day one, it’s always been a band and it will always be about being a band. This is everything, everything we love about music — we’re going for broke with this thing,” says Gibson. “And that gives us a unique perspective because it’s still the same guys. It’s still all of us from Castlewood traveling around, playing music and making this band a reality — this is a story of growth.”

And it’s that sense of growth — more so, a sense of self — at the core of “Fortune Favors The Bold.” It’s not only a record that showcases the current state of 49 Winchester, it’s a melodic stake in the ground of how this group is constantly evolving and taking shape, sonically and lyrically.

Reflecting on his early days as a jack-of-all-trades stone mason in Castlewood, where it was about trying to make ends meet in an effort to keep 49 Winchester rolling along, Gibson can’t help but be grateful for a well-earned notion at the core of the band’s ethos — anything worthwhile in life is built brick-by-brick.

“Everything has to be built. And very few people are going to achieve success overnight,” says Gibson. “There’s going to be people you see succeed in front of you. Maybe you don’t think they deserve it as much as you, haven’t worked as hard as you, haven’t done it as long as you. But, none of that matters — they ain’t you. They’re not living your life. They’re not part of your experience.”

At its essence, “Fortune Favors The Bold” is about going against all odds to bring your art into fruition and into the world. It’s about leaving your hometown and heading for the unknown horizon. And it’s about proving those wrong who snickered and waited for the day you’d give up somewhere down the line, only to circle back home with your tail between your legs.

But, it’s also about looking into the rearview mirror with a genuine appreciation for where you came from and what you’re made of, those hardscrabble, salt-of-the-earth traits in your blood and character that define what it actually takes to climb that damn mountain of dreams — come hell or high water.

Emily Nenni (Alternative)

The sun sets over the ranch, a can of beer cracks, and an acoustic guitar wrangles the day’s thoughts and memories into a semblance of order. During moments like these, California-born and Nashville-based singer and songwriter Emily Nenni chronicles her life through delicate songcraft rife with honky-tonk spirit and spiked with just the right amount of soul. In possession of a deep understanding of music stoked by a lifelong passion and sharp chops shaped by endless sets in smoky bars and sizzling doublewides, she asserts herself as the consummate country storyteller on her full-length debut album, On The Ranch [Normaltown/New West Records]. “What I love about country is the songs can be very honest and vulnerable, yet they’re beautiful enough to make you cry,” she notes. “My music is sweet and sad, but I don’t take myself too seriously. It’s old school honky-tonk with a slightly different flavor.” Her story represents the difference. Growing up in the Bay Area “in a family of music nerds,” her father worked in radio, and she even attended her first Bruce Springsteen show in utero. Mom and dad took her to countless concerts as a kid and regaled her with endless tales of music lore. Emily’s mother introduced her to the likes of Patsy Cline, Willie Nelson, Jessi Colter, and Hank Williams, while her father spun James Brown and John Coltrane. Following high school, she attended Columbia College with a major in audio engineering. After a year, she dropped out and saved up enough money to move to Nashville—despite not knowing a soul in the city. In order to break into the iconic Robert’s Western World on Broadway, she baked cookies for the bouncers and house band, finding herself on stage not long after. Simultaneously, she sharpened her skills at Santa’s Pub, often playing all night and building a buzz in the process. “I moved to Nashville, because it felt homey to me,” she says. “Once I got there, it was a big country music education.” Eventually, she linked up with producer and frequent collaborator Mike Eli. Together, they cut her independent debut LP, Hell of a Woman, in 2017. Next up, she joined forces with Teddy and The Rough Riders for the I Owe You Nothin’ EP before serving up 2020’s Long Game EP. The latter’s title track cracked over 1 million streams as she caught the attention of Normaltown & New West and signed to the label. Plus, she earned critical acclaim from the likes of Glide Magazine who proclaimed, “Nenni possesses a unique and deeply charismatic vocal charm.” Around the same time, she ventured to Colorado for a job at a ranch. “Mike’s wife worked there,” she goes on. “She’s a legitimate cowgirl. The owner needed an extra hand, so I served meals, took care of her kid, and played for guests once a week. I’m definitely not a real cowgirl though. Outside of my jobs, I played with the dogs, wrote most of the record, and, mostly, drank beer,” she laughs. She recorded On The Ranch with Eli and Alex Lyon. Fittingly, Emily introduces the album with the title track and first single “On The Ranch.” The beat simmers beneath slick dobro and a rollicking lead riff. Her bright verses give way to an unshakable rhyming refrain, “Out on the ranch to avoid my troubles, looks like I’ve got double.” “The ranch was beautiful,” she says. “It was located right on the Great Sand Dunes National Park. Sonically, the song has an eighties honky-tonk feel, which I love.” Then, there’s “In the Mornin’.” Guitar creaks as her voice rings out with a promise, “When the sun comes up, I’m hitting the road."