The #1 Prestige mascara brand in the US, Benefit Cosmetics, is celebrating the launch of their brand NEW Fan Fest Mascara by bringing the lash FAN-tasy to an Ulta near you from August TK – TK.

Step into the world of Fan Fest Mascara at our Benefit x Ulta Pop Up to experience the product firsthand with our Bene-experts, capture content in our lash fan-tasy fun house mirror with an exclusive AR filter and compete to win a *pink ticket* for the grand prize of $1k worth of Benefit’s best-sellers! Additionally, a gift with a Benefit purchase (in-store only) will be available during the pop up.

Details for the Benefit Pop Up at your local Ulta can be seen below:

  • What: Benefit’s Lash Fan-tasy Pop Up at Ulta
  • Ulta Location: 2220 Hamilton Place Blvd Ste 110, Chattanooga, TN
  • Date(s): August 4 - 5

Fan Fest Mascara ($28) fans out lashes from side-to-side, amplifies volume AND multiplies the look of lashes for an instant eye-opening effect. Its custom-engineered Full-Flex Fiber Brush has a 40° curve that lifts from root-to-tip and reaches from corner-to-corner, allowing it to grab, define and separate lashes, cleanly and evenly. The result? A 24-hour full fan effect that is smudge-proof, water-resistant, humidity-proof and sweatproof. The formula feels weightless and is buildable, without clumping or flaking.